The joke may have started off a bit mean-spirited (though no-doubt funny), however, in the end, it turned out to be a boon for the Horace Mann School For The Deaf.Įven though the contest organizers took Horace Mann out of the running, Taylor Swift stepped up and donated $10,000 to the school, then promised a free concert ticket to each of the school's students. When 4chan got wind of the competition, they sprang to action and hijacked the contest, skewing the results so that the winning school happened to be a school for the deaf. The school would also receive a $10,000 cash prize to be put towards their music department. In 2012, singer Taylor Swift teamed up with sponsors Papa John's and a textbook rental company called Chegg to send Swift to perform for the school that received the most votes on Facebook.
He even brought along the journalist who started it all, proving that Pitbull is genuinely a good sport. Pitbull took the joke in stride, spending a pleasant day in Kodiak where he performed, sat in on local traditional celebrations, and tweeted about the experience to his many followers. 4chan users got the Twitter hashtag #ExilePitbull tending within a day, soon increasing Kodiak's Walmart Facebook page by 70,000 new likes. After Thorpe suggested that it would be funny to vote to send Pitbull to Alaska, 4chan organized their masses and started voting for the Walmart in Kodiak, Alaska (population 6,130). Worldwide was working with Walmart on a promotion in which he would pay a personal visit to the Walmart store with the most "likes" on Facebook. Fortunately (or not, depending on whom you ask), his exile only lasted for a day. It all started with a funny comment made in jest by Boston Phoenix journalist, David Thorpe, and rapper Pitbull was "exiled" to a remote Alaskan town.
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